Moda del México contemporáneo
Fotos/Photos: Ramón Matus
Rosario Mendoza Verduzco, the creator of the clothing brand Takasami, managed to make Mexican clothing recognized in this country and abroad by designing fashion with a social sense, by incorporating the handmade embroidery of indigenous women, creating jobs and showing how much Mexico possesses.
Everything started with the search of the fashion that Mexico was lacking, “so I did my first designs with Mexican supplies and products; I decided to use the muslin, which was only used by farmers for their pants or for rice, flour or wheat sacks, and since some fabrics where missing, I designed and made them with a craftsman, and this is how Takasami was born”, recalls the designer.
The public’s perception was key to know where to head to, this is why Puerto Vallarta and Cancun were her first selling spots, where “at the beginning the Mexican customers didn’t receive muslin clothes very well, although they changed their mind little by little, but the foreigners immediately valued the Takasami style, so we won several international awards. It has been a great honor to rescue the muslin clothing and to display it in very nice stores!” points out Rosario Mendoza.
Her source of inspiration is her own country. “I love Michoacán –where she was born-, Chiapas and Oaxaca. These are states I am in love with, I enjoy them and I see what to pick from each place to present it in the form of fashion!”, she tells us, and she takes these concepts to tourism, as several high class hotels are a showcase for her beautiful outfits: she has collaborated with the hotels Capella Pedregal, el Maravilla, Sheraton Hacienda del Mar and Las Ventanas del Paraíso, as well as with Le Blanc, all of them in Los Cabos. “The staff uniforms were created to reflect the personality of each hotel. We have been in G-20 Summits in Cancun, we have a dress collection that captures Mexican popular art, and we are working on changing the image of the uniforms of the Four Seasons Punta Mita, in Riviera Nayarit”, explains the business owner, stressing out that “in fashion there is a lot of fabric to cut from”.
In order to meet success, you need to look for a gap and fill it in. That’s what I did: I created Mexican fashion with a contemporary-international touch.
The Council of Industrial Chambers of the State of Jalisco recognized the designer’s business track and altruist work, for which on August 29th it gave her the Medal of Industrial Merit 2017, being the second woman in the history of Jalisco to receive this award.
Rosario Mendoza received the Emmy award during the 64th ceremony of this prize, for Best Costumes for a Variety Program or a Special, for her work at the Opening Ceremony of the XVI Pan American Games Guadalajara 2011.
Rosario Mendoza Verduzco, the creator of the clothing brand Takasami